A global shape…
February 6th, 2012 {State your mind »}
I do not want to say bad things about anyone as a person, or about their craft, or their experience and imagination but…from where I’m standing, even if the tools are brilliant and the resources are flawless, without even thinking at the grate ones, I can say that the web is becoming more and more alike from website to website, everybody is copying from everybody, a continuos loop.
I’m a Visual Designer so I constantly need to be up to date with allmost everything that is new, thus continuosly browsing the web and spoting what I am about to say.
From what I am seing the web is starting to repeat its designs…more am more websites are alike, positioning, color schemes, used elements, fonts, and even the media in some of them are identical (I am so sorry but I do not want to give any examples cause I do not want people getting angree at me, this is my opinion deal with it) it is simply stupid. I know you need to do it fast and for the money, most of the times, I do it as well, but with 10 minutes extra you can create something simple and original.
Have you seen those sites that have the search on the right, the big sliding/fading/freakingout media slider in the header, that have that boring menu on a well streched line beneath the slider and the links are just plain old text? If you are doing that you need to be extremly good or you have to be a master at what you do, to make that look very good…I can continue with the details but the web shows it best.
These kind of things and the lack of free imagination in the designing process, also the overuse of some design rules out there are creating this repetition, this look-alike process which is rasing the bordom line thus making the user to head on to the next website and so on untill: 1.He gives up (shuts down his laptop) or. 2.He has the luck to find something professional and further more ORIGINAL and stick to that.
Yeah I know what you will say, that the user is used to that layout and so on and so forth BUT the users keep up from evolving, in order for our skills to evolve we need to teach the user our new technologies, our new skills, our beautiful layouts because we lead the way, we say what happends and when…the just point-click and scroll.
We all know that something pure original and amazing will stop you in your track and capture your undivided attention.
But amongst these repetitions there are only a handfull of daring web/print designers that have the guts and the imagination to bend the rules and create something which is not tied to that baseline or to those standards that are imposing these layouts, and something which will not sustain this monotness state of the web. They should be your teachers and the work they do should be your starting inspiration.
I one to them I’ll bow, keep on fighting the fight guys & girls!!